Build at RampUp: A Dedicated Track for Doers

Segmentation and activation just got simpler and smarter with AI. Use LiveRamp's natural language questioning and visual segment builder to quickly and easily create and enrich audiences across first-, second- and third-party datasets. Learn how this intuitive approach accelerates and expands your segmentation workflow – from audience discovery to lookalike modeling to activation – giving you a faster, more precise path to delivering personalized experiences.

Cross Media Intelligence (XMI) is the new path forward for effective multi-touch attribution. In this session, we’ll share best practices for standing up XMI use cases – covering tech setup, measurement frameworks, and reporting approaches that deliver clearer, actionable insights across channels.

Learn how a durable, secure identity framework turns disconnected signals into persistent audience intelligence that your media, marketing, and AI can actually use. We’ll explore how to navigate signal loss, unify data responsibly across channels, and build proprietary, identity-powered insights that fuel more accurate modeling, activation, and measurement. Walk away with practical workflows that enable AI-driven marketing to scale with confidence and create a lasting competitive advantage.

AI is transforming how advertisers orchestrate media and optimize performance, creating new opportunities for efficiency, speed, and scale. In this session, LiveRamp breaks down a phased approach to optimization that works. Learn how advertisers can start small, build toward advanced and emerging capabilities, and deliver continuous performance improvement, all enabled by AI.